I was recently sent three new products from the Elizabeth Grant Skin Care Hydra Cell Active range which are exclusive to Ideal World who recently launched the brand's highly successful Collagen Reinforce range in the UK.
I will be giving these a thorough road test over the next 28 days and these are my initial thoughts about the products.
 |
| My 52 year old face! |
Torricelumn™ was discovered by Elizabeth Grant in 1948 when she discovered a natural substance that was used to treat war wounds. She had it specially formulated with other ingredients and began applying it to her own damaged skin. Gradually, she found there was a very noticeable transformation and within eight months, she was able to discard the dark glasses and drooping hats that she had been wearing to disguise her skin in public.
Elizabeth went on to become a professional make-up artist to the stars but this anti-ageing compound has now been added to the Hydra Cell Active range whose key ingredients are all designed to bind up to 1000 times their weight in water to give maximum hydration and a plumping effect.
The range contains products for face and body and I was sent:-
Hydra Cell Active Intensive Hydra Treatment Activating Liquid
Hydra Cell Active Day And Night Face Cream
Hydra Cell Active Day And Night Eye Cream
The first thing that strikes you is the packaging which has a very classy 'e' embossed on the lid. When you open the creams, there is also a silver foil seal over a white plastic protector - three layers to protect the cream inside.
Hydra Cell Active Intensive Hydra Treatment Activating Liquid
Elizabeth Grant Hydra Cell Active Treatment 55ml is an intensely hydrating skin treatment that helps to restore the look of plumpness and volume to the skin. You apply a small amount to your face and neck before moisturizer.
The product contains a combination of Tri-Complex Hyaluronics which helps reduce the visible appearance of fine lines and wrinkles. These provide skin with a moisture barrier which helps lock in hydration and delivers moisturisation throughout the day. The liquid also contains Torricelumn™ and tamarind seed extract.
This treatment is designed to help to tighten the look of skin, leaving it feeling lifted and, over time skin is promised to feel more supple and smooth, with a decrease in the look of lines and a reduction in dryness.
The product is 2 phase and you need to add the Sodium Hyaluronate Powder which is contained in a flat lid, then discarding this and replacing this with the stopper-lid and shaking the liquid to mix.
There is no fragrance and the resulting white liquid is quite runny and drops easily. You really do only need a couple of drops and the product absorbs immediately without leaving any sticky residue.
Hydra Cell Active Day And Night Face Cream
This cream delivers hydration, to tighten and plump the look of skin, and helps to decrease the look of lines. Also formulated with the combination of Tri-Complex Hyaluronics, it helps protects the skin from dryness, delivers moisture, and hydrates the skin throughout the day. I'm particularly interested in this one as it claims to help skin appear plumper, make cheeks looks fuller and also reduce the look of hollows under the eyes.
This product also contains peptide technology to decrease the appearance of deep wrinkles, collagen to help to improve the look of facial contours and firm up the appearance of skin and Edelweiss plant stem cells to help to improve the skin’s overall complexion.
I found the face cream had a pleasant fragrance, was quite light and runny and, again, was very easily absorbed. I did find it made my skin tingle ever so slightly but this effect was short lived. My skin did feel rehydrated and it kept the two annoying small patches of dry skin around my mouth at bay for a few hours. Not bad for a first application.
Hydra Cell Active Day And Night Eye Cream
This eye cream is designed to reduce the look of ageing around the delicate eye area with this moisturising cream and its formulation complements the other two products. As well as the combination of Tri-Complex Hyaluronics, it contains Torricelumn™ and marine collagen extract, and Silk Tree bark extract and darutoside from siegesbeckia orientalis help to provide the look of a lifted upper eyelid, reduce the appearance of puffiness, and minimise the look of crow’s feet and dark circles.
The eye cream has a thicker consistency and no fragrance and, again, it was easily absorbed. There was no tingling from the eye cream.
The Hydra Cell Active range is available from Ideal World.TV and all three products are priced £29.95 for the bundle but they are usually priced together at £87.97 so there is a whopping saving of 65%.
Nevertheless, these days we all want the maximum bang for our buck so I will be testing these three products over the next month and reporting back.
On first test, things look promising. I love the formulation of the products and the packaging and despite some initial tingling, my skin quickly settled down and looked refreshed.
You can stay connected with the home of shopping TV, Ideal World, on Sky 654, Freeview 22, Virgin 747, Freesat 812 and online at www.idealworld.tv.
*PR samples were received for the writing of this post.
